To shape the ASAP brand and attract more students, we took comprehensive branding actions across various channels:
Branding: Our first priority was to establish a consistent brand identity that would resonate with both current and prospective students. We led the development of a cohesive brand, creative assets, and messaging. This ensured a unified message and visual identity that was carried across all communication channels.
Creative Direction: Creativity played a pivotal role in redefining the program’s image. We provided precise creative direction to ensure that the brand message was not only cohesive but also innovative, making ASAP more appealing to students.
Online Marketing: In the digital age, a strong online presence is essential. We developed and executed online marketing strategies to reach a wider audience of potential students. This not only enhanced the brand’s visibility but also facilitated direct engagement with students.
Web Design & Programming: A user-friendly and visually appealing website is crucial for educational programs. We designed and programmed a new website that provided an intuitive platform for students and educators to explore ASAP’s offerings and resources. This improved the program’s accessibility and enhanced its image.
Content Development: Engaging and informative content is key to keeping the audience informed and inspired. We took on content development to create materials that not only educated students but also fostered a sense of belonging within the program.
Digital Strategy: A sound digital strategy is indispensable. We formulated a customized digital strategy that highlighted ASAP’s unique advantages and created a strong online presence.
The collaboration between 7ONE8 Design and City University of New York’s ASAP program brought about remarkable outcomes. The cohesive brand identity, messaging, and creative assets created a clear and attractive image, resonating with students.
Creative direction infused innovation into the program’s message, making it more appealing to a wider audience. Online marketing and a revamped website significantly improved the program’s visibility and accessibility. Content development nurtured a community of informed and inspired students, fostering a sense of belonging. The tailored digital strategy created a unique online presence that highlighted ASAP’s strengths.
The outcomes was an academic program with a growing student community, successfully using an accelerated and supportive path to associate degree attainment. 7ONE8 Design played a vital role in shaping the educational journey for many students in the City University of New York’s ASAP program.