Who would have thought Cannabis reform would sweep the nation so rapidly? During the monumental rec 9, we were in partnership with Hightimes and their licensing partner. 7ONE8 provided full-service digital sales and strategy. We delivered a streetwear themed apparel launch for those in the cannabis lifestyle. The launch featured designer Brian Wood and famed artist Ron English. We fostered the endorsement of Hightimes as a cultural leader by adorning key influencers on social media and branded content. Driving revenue while driving relevance is our ideal outcome.