A crucial entity responsible for delivering cutting-edge resources to school-based staff  in preparing over 1.1 million students in New York City Public Schools for the transition into life beyond graduation.

  • Branding
  • Illustration
  • Creative Direction
  • Design Language Translations
  • Online Marketing
  • Poster Design

7ONE8 Design took the reins of the branding initiatives for the Office of Student Pathways. By providing creative direction and eye-catching illustrations, we ensured that every project was a visual embodiment of the organization’s mission.

Website & Email Marketing: We implemented email marketing strategies that harnessed best practices to effectively promote college and career resources.

Print & Merchandise Design: Communicating key messages effectively is vital, and 7ONE8 Design excelled in this area. We developed visually compelling print and merchandise materials, thoughtfully catering to diverse linguistic communities.

Print & Illustration Outcomes

The collaboration between 7ONE8 Design and the Office of Student Pathways bore significant fruit. With a refreshed and resonating brand identity, the Office of Student Pathways saw increased engagement from school-based staff and students. The email marketing strategies brought these critical resources to the forefront, reaching the right audience at the right time.

The print and merchandise materials fostered a sense of inclusivity and accessibility, breaking language barriers and ensuring that every student had the opportunity to explore college and career readiness. The outcomes were not just about improved branding; they were about empowering students and staff with the tools and information they needed to shape their futures.

In partnership with 7ONE8 Design, the Office of Student Pathways continues to thrive, fulfilling its mission of guiding over a million students towards a successful life beyond graduation.