Rebranding campaign for the New York City Science and Engineering Fair (NYCSEF). An annual science fair that draws approximately 700 high school students from the five boroughs of New York City. It stands as the most extensive high school science research competition in the city.

  • Branding
  • Content Development
  • Creative Direction
  • Digital Strategy
  • Online Marketing
  • Web Design & Programming

To further elevate the prestige and participation of NYCSEF, 7ONE8 Design rebranded the identity using the following actions:

Creative Direction: Creative direction played a central role in redefining the fair’s image. We provided meticulous creative direction to ensure that the visuals, messaging, and overall presentation were cohesive, captivating, and reflective of NYCSEF’s mission.

ReBranding: Next we revamped the brand identity of NYCSEF. We spearheaded the development of a cohesive brand identity that would exemplify the fair’s dedication to science and engineering excellence.

Content Development: Informative and engaging content is pivotal in keeping the audience informed and excited about the fair. We took on the task of developing content that not only educated but also inspired students and the academic community about the fair.

Digital Strategy: In the age of digital dominance, a tailored digital strategy is imperative. We formulated a digital strategy that highlighted NYCSEF’s unique offerings and enhanced its online presence, attracting students and educators.

Online Marketing: Online marketing campaigns were launched to raise awareness and draw more participants to the fair. These campaigns attracted not only students but also teachers and schools, making NYCSEF more accessible and attractive.

Web Design & Programming: A user-friendly and informative website is central to the fair’s success. We designed and programmed a website that provided a central hub for all fair-related information, registration, and community engagement.

ReBranding Results

The collaboration between 7ONE8 Design and NYCSEF yielded remarkable results. The cohesive rebranding captured the fair’s commitment to science and engineering excellence, resonating with both students and the academic community.

Engaging content fostered a sense of anticipation and excitement among students, teachers, and schools. Creative direction brought the fair’s essence to life, ensuring that visuals and messaging were cohesive and captivating. The tailored digital strategy increased NYCSEF’s online presence, attracting a wider audience of participants. Online marketing campaigns effectively raised awareness and drew more students, teachers, and schools to participate.

The user-friendly website improved accessibility, made it easier for participants to engage with NYCSEF’s offerings. The outcomes was a fair with enhanced prestige and participation, a growing community of students passionate about science and engineering, and an event that celebrated academic excellence. 7ONE8 Design played a pivotal role in shaping the visual journey for students participating in the New York City Science and Engineering Fair.