NYC SCIENCE & ENGINEERING FAIR

Rebranding campaign for the New York City Science and Engineering Fair (NYCSEF). An annual science fair that draws approximately 700 high school students from the five boroughs of New York City. It stands as the most extensive high school science research competition in the city.

New York City Science & Engineering Fair logo
NYCSEF merchandise design hat
NYCSEF t-shirt design
Hand holding a NYCSEF postcard
Students holding the NYCSEF merch
Hand holding the NYCSEF promo poster
Three students in front of a NYCSEF step and repeat
Homepage of the NYCSEF website

  • Branding

  • Content Development

  • Creative Direction

  • Digital Strategy

  • Online Marketing

  • Web Design & Programming

To further elevate the prestige and participation of NYCSEF, 7ONE8 Design rebranded the identity using the following actions:

Creative Direction

Creative direction played a central role in redefining the fair’s image. We provided meticulous creative direction to ensure that the visuals, messaging, and overall presentation were cohesive, captivating, and reflective of NYCSEF’s mission.

Rebranding

We revamped the brand identity of NYCSEF, spearheading the development of a cohesive brand identity that exemplified the fair’s dedication to science and engineering excellence.

Content Development

Informative and engaging content is pivotal in keeping the audience informed and excited about the fair. We developed content that not only educated but also inspired students and the academic community about the fair.

Digital Strategy

In the age of digital dominance, a tailored digital strategy is imperative. We formulated a digital strategy that highlighted NYCSEF’s unique offerings and enhanced its online presence, attracting students and educators.

Online Marketing

Online marketing campaigns were launched to raise awareness and draw more participants to the fair. These campaigns attracted not only students but also teachers and schools, making NYCSEF more accessible and attractive.

Web Design & Programming

A user-friendly and informative website is central to the fair’s success. We designed and programmed a website that provided a central hub for all fair-related information, registration, and community engagement.

Science Fair Branding Results

The collaboration between 7ONE8 Design and NYCSEF yielded outstanding results. The rebranding captured the fair’s commitment to science and engineering, resonating with students and the academic community. Engaging content fostered excitement and anticipation among participants. The digital strategy boosted NYCSEF’s online presence, attracting a broader audience. The outcomes were enhanced prestige and participation, a growing community of students passionate about science and engineering, and a celebration of academic excellence.

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