NYC Bright Starts
An initiative within the NYC Public School system that strives to amplify awareness about PreK, 3K, Infant, and Toddler programs. Their mission is to encourage families citywide to apply for these essential educational opportunities.
Digital Banner Ads
Digital Posters
Language Translations
Social Media Ads
Brand Guidelines
HTML Email
To kickstart the Digital Banner Ad campaign for NYC Bright Starts, 7ONE8 Design produced multi size and multi lingual digital banner ads. Strategically positioned from social media to bus stops, these ads captured the attention of families, directing them to the Bright Starts programs.
Social Media Ads
In the age of social, our team tapped into the immense potential of platforms like Tik Tok, Instagram and Facebook. We created a suite of engaging social media ads that not only informed but also inspired families to apply. Through targeted campaigns, we reached the right audience at the right time.
Digital Posters
Complementing the social media banners, our team designed compelling digital posters that resonated with the program’s target audience. These posters were deployed across various digital platforms in Subways and Buses, effectively spreading the message and showcasing the opportunities available for young learners.
Language Translations
NYC is a city of diverse cultures and languages. 7ONE8 Design understood the importance of inclusivity and provided design layouts to accommodate various language translations. No one was left out of the opportunity to engage with NYC Bright Starts.
Brand Guidelines
To maintain a consistent and powerful visual identity, we established comprehensive brand guidelines. These guidelines ensured that every piece of content, from digital ads to posters, adhered to a unified and impactful brand image.
HTML Email
Email remains a significant channel for communication. We designed HTML email templates to deliver personalized messages and information directly to the inboxes of families. This direct approach fostered engagement and encouraged families to take action.
Empowering Young Families
The partnership between NYC Bright Starts and 7ONE8 Design proved to be a resounding success. The digital banner ads and posters received widespread attention, increasing awareness of the programs and prompting families to explore educational opportunities for their children.
Language translations broke down barriers, ensuring that every family, regardless of their language preference, had access to vital information. The social media ads facilitated active engagement, generating interest and applications for NYC Bright Starts programs.
NYC Bright Starts witnessed a surge in applications and a boost in awareness of their essential programs. Through the collaboration with 7ONE8 Design, the initiative continues to empower families in their pursuit of quality early education in the city.