Casio America, Inc. announces Pro BMX rider Nigel Sylvester’s to be part of the Casio family as an official G-Shock team rider for their flagship line of shock resistant and stylish G-Shock watches.
“When I’m out riding my bike I need a timepiece that compliments me.” says Nigel Sylvester. “G-Shock watches perform well under the extreme conditions in which I ride and look good when I’m just chilling off my bike as well.”
7ONE8 completed the logo design, watch design and packaging for the Casio G-Shock Nigel Sylvester watch campaign.
Also worked with pro-BMX rider plus his team on social network branding for a summer tour and merchandising.