CUNY ASAP
The City University of New York’s Accelerated Study in Associate Programs (ASAP) is dedicated to empowering associate-degree students with an accelerated and supportive educational pathway. Their mission is to provide students with a fast-track route to academic success.
Branding
Creative Direction
Online Marketing
Print Design
Content Development
Digital Strategy
To shape the ASAP brand and attract more students, 7ONE8 implemented a comprehensive branding strategy across various communication channels.
Branding
Our first priority was to establish a consistent brand identity that resonated with both current and prospective students. We developed brand guideline to establish a cohesive look, creative assets, and messaging, ensuring a unified message and visual identity across all communication channels.
Creative Direction
Creativity played a pivotal role in redefining the program’s image. We provided precise creative direction to ensure that the brand message was cohesive and innovative, making ASAP more appealing to students.
Online Marketing
For todays’ youth, a strong online presence is essential. We developed and executed online marketing strategies to reach a wider audience of potential students. Through interactive social media contest, we enhanced the brand’s visibility and facilitated direct engagement with students.
Print Development
Engaging and informative print pieces are key to keeping the audience informed and inspired. We development ASAP Teacher/Student Workbooks, Posters and Flyers to educate students and fostered a sense of belonging within the program. We also design and print managed the Annual Report that highlighted ASAP’s unique advantages and impact on students.
Transformative Outcomes in Academic Branding
The collaboration between 7ONE8 Design and City University of New York’s ASAP program created a clear and attractive image that resonated with students.
The outcome was an academic program with a growing student community, successfully providing an accelerated and supportive path to associate degree attainment. 7ONE8 Design played a vital role in shaping the educational journey for many students in the City University of New York’s ASAP program.