In preparation for a fundraiser, event planners for the NY Urban League envisioned an evening of art, music, and culture, inspired by the Harlem Renaissance.
7ONE8 was hired to formulate an event vocabulary of colors, fonts, and graphics from the event’s original logo that consisted of posters, invites, html emails and interactive website with animated intro.
The fundraiser was a success with sponsorship from Mercedes-Benz, Moet Hennessy USA, and Macy’s, as well as performance participation by up-and-coming artists.