Ever thought you can enter to win a daily giveaway from Dunkin Donuts by uploading your photo to their facebook page or a bunch of strangers would donate money to turning your Brownsville, Brooklyn vacant
STYLEAHOLICS Brand Vocabulary :: Iconography :: CMS Website :: Sales Material
Multitalented personality, Najwa Moses, desired a brand architecture to help her audience understand her internet TV show and daily blog that profiles movers and shakers in the fashion, beauty and entertainment industry as well as trend spot the hottest trends on NYC’s concrete runway.
7ONE8 redesigned all logos to have a consistent look, branding the elephant icon to her assorted products and services. The website also integrated her company vocabulary with an interactive fantasy landscape that epitomizes the Styleaholics lifestyle.
Since her re-launch that included an interactive animated video website, a daily blog and weekly self-maintained email newsletter, Moses’ audience grew 25% in subscribing viewers. She has managed to interview a variety of stars including Diane Von Furstenberg, Diddy, Marc Ecko, Iman, Tommy Hilifiger and more.
In 2010, Styleaholics logo and website was redesigned to accommodate social network capabilities and a more flexible 2 way conversation with the audience like polling and commenting.
Logo and website 2010 redesign of Styleaholics by Najwa Moses. One of the first Web TV Fashion personality, trendsetter, style innovator and social media phenomenon. She has beeen featured on ABC 7 News, Fox 5, The Today Show and the Rachel Ray Show. Been heralded as a Black Girl That Rocks by Trace Magazine and chosen as a brand ambassador for Toyota Camry, MTV/Converse, Redken NYC as well as serving as the Blogging Editor for luxury e-commerce site Bluefly.com for the past two years. Check out the case study for this busy and totally inspiring girl here.
