You are most likely “channeling” if you are working in a creative field. New age terminology calls “channeling” connecting into the collective consciousness”. In workplace terms, “your in the zone” and in business’s terms “your
ROSEBULLET
Brand Naming :: Style Guide :: Merchandising
Sony Japan, in collaboration with Onward Japan, approached 7ONE8 to create the brand name and visual vocabulary of a women’s-wear line inspired by Paris Hilton and Beyoncé.
7ONE8 was given free reign to cleverly combine, manipulate, and morph names to describe the essence of the line. Once the name and logo were finalized, additional vocabulary was created for woven labels, hang tags, embroidery touches and fashion graphics.
RoseBullet Asia launched in 2005, gaining media attention from fashion and financial newspapers overseas. Today, flagship stores are opening up in the North America, starting with fashionable Soho, NYC.
