Brand Awareness Campaign for CUNY’S ASAP

Academic, personal, and financial support for NYC High School students is Accelerated Study In Associate Programs mission. Services include advisement and tutoring, tuition waivers, free textbooks, and Metrocards.

With only one in four students who enter high school in New York City ready for college after four years, the ASAP program is needed ASAP!!

7ONE8 spear headed the brand awareness campaign by creating the identity, art directing and designing print material and social media strategy.

7ONE8 also trained the CUNY ASAP team on utilizing online marketing tools like Constant Contact and Hootsuite.

Monthly social media campaigns were developed, designed and run by 7ONE8. A “Social Media Cycle” training manual outlining procedures and protocol was created in collaboration with CUNY Central.

Check out the Video campaign created to compliment the brand awareness campaign.