Majority of times, inspiration for a logo comes directly from the client themselves without them knowing. The Yoga with Cypress logo was inspired by the fact that the clients name is Cypress, a tree, as well as her grounded attitude towards yoga and life.
I took the clients current website and mocked up three different logo directions. Illustrated three different cypress trees and played with the font usage from a hand written personalize font to a funky “stampish” look.
The next few rounds of revisions included playing around with additional fonts along with combining the top of one tree and the bottom of another tree.
After getting enjoyably lost in a forest of cypress logos, the final outcome was a clean font lockup in box and horizontal format where the tree expresses not only the Y but also the movement of yoga.
