Ngozi Vodita, founder of Harriet’s Alter Ego, a boutique and art gallery, was expanding her growing audience into an online creative community. She aimed for an international scope of featured bloggers acting as global correspondents on the art & cultural scenes in the US, London, Japan, Nigeria, Amsterdam, South Africa and France.
7ONE8 was hired to structure the brand positioning via social networks like twitter, blogger, youtube and myspace. Design and program the online community branded SOCIETY HAE.
Along with viral marketing promoting ‘Pop Up’ conceptual stores and driving traffic to the online store. Further design has involved stationery systems, event branding and merchandise design.
SOCIETYS HAE brand following has been showcased in Trace Magazine, Clutch Magazine with sponsorships by Cover Girl as well as Metro PCS.