HARRIETS ALTER EGO Merchandise :: Online Store Social Network :: Promo Print/Web

Oct 14th, 2010 In: social media campaign By: Comments 1

Harriets Alter Ego
Ngozi Vodita, founder of Harriet’s Alter Ego, a boutique and art gallery, was expanding her growing audience into an online creative community. She aimed for an international scope of featured bloggers acting as global correspondents on the art & cultural scenes in the US, London, Japan, Nigeria, Amsterdam, South Africa and France.

Harriets Alter Ego
7ONE8 was hired to structure the brand positioning via social networks like twitter, blogger, youtube and myspace. Design and program the online community branded SOCIETY HAE.

Harriets Alter Ego
Along with viral marketing promoting ‘Pop Up’ conceptual stores and driving traffic to the online store. Further design has involved stationery systems, event branding and merchandise design.

Harriets Alter Ego
SOCIETYS HAE brand following has been showcased in Trace Magazine, Clutch Magazine with sponsorships by Cover Girl as well as Metro PCS.

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