NET-A-PORTER GROUP is the world’s premier online luxury fashion retailer. An award-winning website, presented in the style of a fashion magazine, offers the style-savvy customer exactly what they wants – access to the hottest looks of the season from international cutting-edge labels via worldwide express delivery.
What more would you want?
For Net-a-porter, that is only the beginning. With 201,884 twitter followers, Net-a-porter screams out day to day fashionable content from Shoe of the Day: Scarlet fever with @dolcegabbana to behind the scenes access to all the top fashion designers.
Their Net-a-porter TV is a video encyclopedia for all fashion Gurus. There playlist covers recent Fashion Runway Videos, Fashion Hotspots and their most entertaining Who’s Who, close and personal interviews with fashion personalities including leading designers, models and style icons. Here you can view Christian Louboutin blame himself for the increase in the height of heels with 65,000 youtube views.
Their 574,436 Facebook fans enjoy insider access to exclusive content that eventually gets aggregated to their weekly online magazine. Viewable online, downloadable in ipad and readable via iphone. Net-a-porter takes their Facebook community a step further were they host fashion polls and create conversation thru their Notes all in successful attempts to know what to sell on their site.
All of Net-a-porters social media efforts are funneled thru Flash of coming arrivals and Daily Photo Diary entries connected to their Tumblr.
For some true fashion crack, Net-a-porter Live has created a minute to minute live Google Map view of when someone “adds an item to their cart”, “adds to their wish list” or “tells a friend” about any Net-a-porter product. With 17, 000 live shoppers on a Sunday night as I write this, it makes me think, what has Net-a-porter not covered? …
The answer is MR.PORTER. Yes with $4.5 billion spent by male shoppers online, Mr. Porter offers the stylish male consumer the latest in designer clothing, shoes and accessories but he can also get a fashion education with STYLE DIRECTORY where you can research style icons like Pharrell Williams or get style advice about black ties to storage and upkeep. The “Stylepedia” section allows any fashion novice to know who is who in the fashion world along with “Video Manuals” by Paul Smith to Rag & Bones. Not to mention Mr.Porters JOURNAL, the male counterpart to Net-a-porters FASHION FIX.
Even if you can’t afford any of the Net-a-porter or Mr Porter online products, their ability to be a voice in fashion has made Net-a-porter one of the top 50 sites in the last few years by Time magazine. True you will find amazing deals on very expensive items but the story behind the fashion brand is what would make a non-shopper come to the site over and over again … even if it is only to get a fashion fix.