As more and more sites jump on the social network band wagon, is the band wagon about to tip over? A study by Webtrends revealed that majority of Fortune 100 websites (68%) have been experiencing
EXPERT DIY TIPS
Adobe is out to get Google Analytics
In a nutshell Google Analytics gives you rich insight into your website traffic. Why is that important? To the small dog it allows you to understand what your audience likes and where its coming from. For the BIG dog it allows them to see patterns and trends that get analyzed to solve company issues and eliminate competition.
Many other companies have tried to compete with Google in the analytics game like Compete and Alexa. But with 1 billion unique visitors using Google a month there really is no reason to use the data from anyone else. Kind of like asking the janitor of a library for help on finding a book rather then asking the librarian.
But who would be better then the librarian? The books publisher, in this case, Adobe. When using Adobe programs, you (for example) create the “design”, then program or produce the “design”, then distribute or go live with the “design”. All using Adobe pre-packaged design products custom tailored to Designers, Videographers, Photographers, Web designers. So creating a Digital Marketing Suite, is just the next logical step. The Adobe Digital Marketing Suite is a collection of web analytics and website optimization products that provide insight into the performance of your online marketing initiatives.
Why is Adobe joining the party? Adobe has been part of the communication design industry for 25 years. From digitizing fonts to the ever popular design program like Photoshop, Illustrator and Dreamweaver, you can’t graduate design/marketing school without touching an Adobe product.
Will Adobe beat Google in the analytics game? Funny enough, only the analytics (the science of logical analysis) will win. The real question is, who’s data will we used … Adobe’s or Googles?