Estelle Dugachard, a French agronomist in Brazil that specialized in tropical water features in landscaping approached 7ONE8 to create an identity that represented her niche. As an individual that understood simplicity thru nature, Estelle wanted a simple iconographic representation of her craft. We submitted visual directions that captured the elegance and organic flow of water landscaping with the use of the colors green and blue plus thin san-serif fonts.
The final result was a logo mark resembling two overlapping droplets that also echoed the font. Stationery was then designed to continue the flow of simplicity.
The website design aimed to capture the openness of her landscaping.
Making the focal point the portfolio imagery with minimal text and overlapping navigation/titles to mimick the same openness of the logo into the website.