The answer is basically YES! I know you don’t want a whole new social network that you have to learn OR remember one more login OR re-live all over again finding someone from your past
EXPERT DIY TIPS
Mary Kays Online Strategy
Mary Kay is a one-of-a-kind success story. In 1963, Mary Kay Ash created Beauty by Mary Kay with 25 years in the direct selling business and $5,000 in savings. The company was founded not on the competitive rule but on the Golden Rule – on praising people to success and today has more than 2 million Independent Beauty Consultants throughout the world.
Over fifty years later, what would Mary Kay say about the companies online strategy? Remember this is a company that the moment you enlist you receive sample give-away products, customer discounts, business cards and catalogs along with your own website and HTML email distributor. Talk about business in a box! Their online strategy is just as high impact as their business starter-kit.
At first you would assume Mary Kay’s online strategy is limited to an Ecommerce site however that is just the beginning. Their Facebook page with over 599,658 fans has four different Facebook Like Campaigns going on simultaneously where once you click LIKE you donate $1 to Domestic Violence Awareness Month OR participate in exclusive college tour promos OR learn how to start your Mary Kay business OR event get beauty advice from Mary Kay Personal Beauty profiler (which we’ll talk about later)
Mary Kays youtube channel is just as dynamic with 1,092,645 channel views and 13,353 subscribers, it features 3 different video playlist along with their current Domestic Violence Awareness and Prevention campaign video “The Making of” the 3-part Mary Kay Inspiring Stories Documentaries. On Mary Kays channel, you can pick from a series of videos about Mary Kay’s history, or choose from over 25 videos of product demos as well a As Seen on TV/ Makeup Artist Tips video tutorials from The Art of Contouring to Making Smoking Eyes, both videos with views in the thousands.
Now if that wasn’t enough to make your 300 word weekly blog post feel like small potatoes, how about a quarterly eCatalog for your desktop, smartphone or ipad with pages full of tips, expert advice, the hottest makeup looks and videos that entertain and inform. But if you want something more personal Mary Kay Personal Beauty profiler is for you. You can personalize your profile settings so that you can receive skin care, makeup, fragrance and foundation advice based on your age, your daily lifestyle, personality and of-course your local weather.
But the most, awe inspiring, online interactive strategy is the Virtual Makeover where you can upload your own picture or pick a model. Just like DIS magazine did when giving Whoopie Goldberg a Mary Kay® Virtual Makeovers. It literally has every makeup technique and color under the sun is at your finger tips by clicking and dragging over the picture or selecting predefined Trend Looks, Recommended Looks or Bridal Looks. The final result you can Share, Download it, Print it and instantly connect with a Independent Beauty Consultant online to make a purchase.
In the spirit of Mary Kay, she does not stop there! There are 5 other Mary Kay sites, Mary Kay Tribute, Mary Kay Museum, Mary Kay Books, The Mary Kay Foundation and The Mary Kay Way (their blog)…But when I look for their twitter, there is none???? Either they ran out of staff to focus on the tweets or they have an excellent marketing team that decided to encourage their Independent Beauty Consultant to run their own tweets along with Twitter Parties (whoever retweets the most wins, you guessed it, free mary kay products!)